Gunnar T. Strøm is a B2B furniture producer and procurement company based in Norway. The team needed a rebrand and a new website that could clearly communicate their value and expertise to developers and architects.
Challenge
The company had no digital identity and needed to appear modern and reliable without losing its industrial roots. The site needed to communicate trust, craftsmanship, and project scale.
Design Approach
Typography
Clean, modern sans-serif type with structured hierarchy and legible rhythm
Layout
Used wide, architectural grid with minimal design language to let content breathe
Tone of Voice
Refined, professional, and partnership-driven
Navigation
Focused on case-based storytelling and service clarity
B2B Contact
Created an accessible path for developers to inquire directly with project-specific details
Results
The rebrand helped Gunnar T. Strøm better connect with a new generation of design-led developers and architects. The website now feels as premium as their work.
