Description

HENRI is a cult-status hair studio brand in Copenhagen, known for its clean aesthetic, editorial edge, and creative culture. Following a recent rebrand, the team needed a website that could match the brand’s elevated feel — while also supporting a dual-purpose platform for booking in-salon services and launching their haircare product line online.

Challenge

The brand identity was structured, cold, and minimal, but the owner wanted the site to feel more human, lifestyle-driven, and warm — without losing its edge. The key challenge was creating a digital experience that felt refined but approachable, while also serving two different user intentions:

Design Approach

Typography

Used the brand’s primary font and introduced larger headlines — adding softness and emotion where needed

Layout

Created a clean, structured grid system with moments of grid-breaking imagery for a more fluid, lifestyle feel

Tone of Voice

Balanced boldness with warmth — leaning into pared-down copy that reflects the brand’s cool minimalism

Microinteractions

Subtle motion and transitions added life without noise — hover states, scroll fades, and CTA feedback

Product Design

Introduced a full product grid and dedicated product pages to support the new e-commerce strategy

Header & Navigation

Prioritized booking but gave shopping clear visibility, using layout and typography hierarchy

Results