Scandinavian Biolabs is a bio-based haircare company focused on clinically tested solutions for hair growth. I worked as Creative Lead, overseeing everything from performance branding to UX and design execution, shaping the digital presence across key platforms.
Challenge
The challenge was balancing scientific credibility with lifestyle branding, while increasing conversion across web and paid channels. We needed a unified brand and digital experience that could speak to both data-driven and emotion-driven audiences.
Design Approach
Typography
Used a clean, Scandinavian-style font system that reflected the product’s roots and clinical focus
Layout
Optimized for storytelling and conversion, with split layouts, product reveals, and modular grids
Tone of Voice
Created trust through clear, confident, and science-backed messaging, balanced with lifestyle cues
Content Design
Collaborated with performance and content teams to design over 500+ ads with iterative testing cycles
Product Pages
Redesigned PDPs with ingredient-focused modules and trust-building UI patterns
Results
The brand scaled rapidly online, with a 3x increase in ROAS across performance channels. The new digital design system enabled faster campaign execution, while the site delivered increased engagement and conversion.
